Trust in public service media in the Baltic states

Collection:
Mokslo publikacijos / Scientific publications
Document Type:
Straipsnis / Article
Language:
Anglų kalba / English
Title:
Trust in public service media in the Baltic states
Authors:
In the Journal:
Journal of Baltic studies. 2022, vol. 53, no. 4, p. 587-611
Subject Category:
LT
Estija (Estonia); Latvija (Latvia); Lietuva (Lithuania); Medijos / Media; Žiniasklaida / Mass media.
Summary / Abstract:

ENThis article examines the trust level in the public service media (PSM) of Latvia, Lithuania, and Estonia between 2010 and 2020. The research results show that in Estonia the audience’s trust in PSM is the highest and it has increased significantly among Russian speakers after the introduction of ETV+. In Lithuania, PSM can gain more trust even by reaching a smaller share of the audience than commercial media. The Latvian audience places greater trust in commercial media. In all Baltic countries PSM are better valued by the representatives of the ethnic majorities. Therefore, Estonia’s media policy efforts at creating the Russian PSM TV channel can serve as an example for the other Baltic states. We also argue that the differences in the positions of PSM might be explained by the different amount of resources allocated to the PSM for the fulfillment of their remits. Keywords: Trust in media; public service media; Baltic states; Estonia; Latvia; Lithuania. [From the publication]

DOI:
10.1080/01629778.2022.2127816
ISSN:
0162-9778; 1751-7877
Subject:
Komunikacija / Communication
Related Publications:
Culture as a guide in theoretical explorations of Baltic media / Auksė Balčytienė. Comparing media systems beyond the Western world / edited by Daniel C. Hallin. Cambridge: Cambridge University Press, 2012. P. 51-71.
Permalink:
https://www.lituanistika.lt/content/99769
Updated:
2023-03-16 19:21:02
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