Self-service as a motivation factor for innovative service

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Collection:
Mokslo publikacijos / Scientific publications
Document Type:
Straipsnis / Article
Language:
Anglų kalba / English
Title:
Self-service as a motivation factor for innovative service
Authors:
In the Journal:
Forum scientiae oeconomia. 2020, vol. 8, no. 2, p. 33-45
Subject Category:
LT
Inovacijos / Innovations; Motyvacija / Motivation; Prekės ir paslaugos / Goods and services.
Summary / Abstract:

ENSelf-service as an innovative service attracts many opinions on the needs, use, comfort and opportunities of the future. Scientists recognise the advantages of self-service over traditional service and are carrying out research on how to motivate consumers to switch to self-service. This paper analyses the application of motivation for the consumer self-service option. The objective is, based on a theoretical concept of self-service as an innovative service, to identify the reasons for the choice of self-service. The theoretical part of the paper provides an analysis of the essence of self-service as an innovative service. The analysis is based upon the results of empirical research in March 2012 in Lithuania (N=112). The paper identifies the factors that influence consumer motivation for the choice of self-service according to an online survey. It turned out that companies which offer self-service as an innovative service are modifying consumer behaviour by liberating consumers and motivating them to act. Keywords: Service, self-service, innovation, motivating factors. [From the publication]

DOI:
10.23762/FSO_VOL6NO2_18_3
ISSN:
2300-5947; 2353-4435
Subject:
Vadyba / Management
Related Publications:
Permalink:
https://www.lituanistika.lt/content/99442
Updated:
2023-01-24 13:34:32
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