Savanorių pritraukimo į ne pelno siekiančias organizacijas priemonės

LTNe pelno siekiančių organizacijų vykdomų veiklų sėkmė daugeliu atvejų priklauso nuo savanorių. Straipsnyje aptariamos ne pelno siekiančios organizacijos ir savanorystė. Remiantis mokslinės literatūros šaltiniais, pateikiamos ne pelno siekiančių organizacijų ir savanoriškos veiklos sampratos, skiriami savanorių pritraukimo vadybiniai aspektai, į kuriuos atsižvelgus pasirinkti tyrimo atlikimo kriterijai. Nustatyta, kad savanorių patiriamų pagrindinių išlaidų kompensavimas paskatintų juos įsitraukti į ne pelno siekiančių organizacijų veiklą. Apibendrinus savanorių ir organizacijų darbuotojų (ekspertų) tyrimo duomenis, atskleisti savanorių pritraukimo į organizacijos veiklą motyvuojantys veiksniai. PAGRINDINIAI ŽODŽIAI: ne pelno siekianti organizacija, savanoriška veikla, savanorių pritraukimas, motyvavimas, skatinimo priemonės. [Iš leidinio]

ENVolunteering has always been an important issue, and the need for it is growing. The events of recent years, namely the global Covid-19 pandemic and the war in Ukraine, have not only revealed people’s awareness and attitudes towards volunteering, but also highlighted the main problem with this activity, the lack of volunteers. The activities of non-profit organisations (NPO) focus on various societal problems, and play a significant role in attracting attention and funds from the state and other organisations for problem areas, especially where problems have not been solved, or where they have been solved ineffectively. The problem. In order to carry out their activities, organisations must gather like-minded people and find participants. It is easy for organisations to attract volunteers for one-off project activities, but attracting volunteers for long-term, continuous volunteering is a problem. Therefore, the scientific problem can be formulated as the question: What measures encourage volunteers to participate more actively in voluntary activities? The purpose of the article: to find measures that help to attract volunteers for non-profit organisations. Research methods: analysis and interpretation of scientific literature by Lithuanian and foreign authors, analysis of laws and regulations. Two questionnaires were prepared for data collection: one for employees of organisations, the other for volunteers.In scientific literature, an NPO is defined as a non-profit organisation independent of the government, with an emphasis on acting in the public interest and independence from the government. According to Lithuanian law, the main purpose of an NPO is the performance of activities aimed at satisfying the interests and needs of society. In scientific literature, three general criteria for defining voluntary activity emerge: activity based on free will; activity aimed at benefiting the public, without seeking to satisfy personal interests or needs; activity with no financial compensation, but expenses incurred by the volunteer may be reimbursed. The study found that reimbursing volunteers for basic expenses, transport and meals could encourage volunteers to join NPO activities. The aggregated data of volunteers and experts revealed that an important factor in attracting volunteers is publicity for an organisation’s activities and its need for volunteers. The informants enumerated the most effective factors in motivating volunteers: verbal or written thanks, a connection made, material reward (not monetary), respect, assessment, and the opportunity to learn and develop. The opinions of the informants revealed that the professional abilities and personal qualities of an organisation’s employees affect the number of volunteers in the organisation, their attraction and retention.Expert opinion revealed that cooperation is particularly important in NPO activities, which helps with operational efficiency and solves problems in terms of both human and financial resources. The importance of creating a favourable work environment was identified, which strengthens motivation and feelings of satisfaction with the activity, makes people feel good, affects the length of the volunteering and the attraction of volunteers, stimulates a desire to work in the organisation, increases work productivity, and promotes loyalty, dedication and belonging. Informants indicated that programmes should be created to promote awareness of volunteering and create added value for the volunteers themselves, operating on a national scale, and becoming tools to attract volunteers for non-profit organisations. KEY WORDS: non-profit organisation, voluntary activities, attraction of volunteers, motivation, promotion measures. [From the publication]

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