The born-global phenomenon in creative industries: the case of Lithuanian animation industry

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Collection:
Mokslo publikacijos / Scientific publications
Document Type:
Straipsnis / Article
Language:
Anglų kalba / English
Title:
The born-global phenomenon in creative industries: the case of Lithuanian animation industry
Summary / Abstract:

LTReikšminiai žodžiai: Gimęs-pasaulis; Animacijos pramonė; Kūrybinės industrijos; Internacionalizacija; Filmų industrija; Valdymas. Keywords: Born-global; Animation industry; Creative industries; Internationalization; Film industry; Management.

ENThe born-global phenomenon has been studied for over a two decades, but theory and practice are still evolving, therefore understanding how the phenomenon operates in different countries and industries is crucial. This paper aims to contribute to a better understanding of the born-global phenomenon in context of creative industries. A literature review was conducted in order to identify the nature of creative profile enterprises and international process characteristics in creative industries. Authors conducted a quantitative questionnaire with seventeen enterprises from Lithuanian animation industry. Drawing from empirical evidence, it was found that the born-globals perceive internationalization primary as a means to increase the scope of creative projects, and only then as a way to increase income. Findings as well have shown that most of Lithuanian animation studios are born-global as they started international operations within three years from enterprises’ establishment. [From the publication]

DOI:
10.3846/cbme.2017.031
ISBN:
9786094760129
ISSN:
2029-7963
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Permalink:
https://www.lituanistika.lt/content/96092
Updated:
2022-08-30 14:35:40
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