Skaitmeninė leidyba Lietuvoje 2014 metais

LTLyginamasis tyrimas atliktas kartu su tarptautine grupe tyrėjų, vykdančių įvairių mokslo sričių tyrimus Europos mokslinių ir techninių tyrimų bendradarbiavimo programos COST (European Cooperation in Science and Technology) veikloje „Skaitymo raida skaitmeninimo amžiuje“ (Evolution of reading in the age of digitisation). Mokslinėje ataskaitoje išanalizuota ir pristatyta skaitmeninės leidybos situacija Lietuvoje (leidėjų požiūriu). Tyrimo duomenys rodo, kad Lietuvoje skaitmenines knygas įvairiomis apimtimis jau dabar leidžia beveik kas trečias leidėjas, beveik trečdalis neplanuoja leisti skaitmeninių knygų, likę ketina tai daryti artimoje ateityje. Apskritai, leidėjai nesitiki didelio skaitmeninių knygų gamybos ir rinkos augimo Lietuvoje artimiausiu metu. Jų nuomone, tokį augimą labiausiai riboja rinkos mažumas ir eksporto rinkų trūkumas produkcijai lietuvių kalba. Labiausiai rinkos augimą gali paskatinti vartotojų poreikis ir paklausa patogiam nešiojamam formatui, taip pat technologijų diegimas švietimo sistemoje. Remiantis tyrimo rezultatais, Lietuvos leidėjai suvokia, jog visuomenėje įsivyrauja skaitmeninės knygos kaip patogaus nešiojamo skaitomo teksto poreikis. Šio pradinio etapo lietuviškų skaitmeninių knygų rinka yra nestabili ir pažeidžiama, jos perspektyvos leidėjams dar nėra aiškios, todėl augimo mastai ir plėtros greitis vertinami nevieningai, o atskirų leidyklų ateities planai kuriami atsargiai. [Iš leidinio]Reikšminiai žodžiai: Skaitmeninė leidyba; Elektroninė leidyba; Leidyklos; Leidėjai; Skaitmeninės knygos; Skaitmeninių knygų rinka. Keywords: E-book market; Electronic publishing; Publishers; E-books.Reikšminiai žodžiai: Skaitmeninė leidyba; Elektroninė leidyba; Leidyklos; Leidėjai; Skaitmeninės knygos; Digital publishing; Electronic publishing; Publishing houses; Publishers; Digital books.

ENA team of Lithuanian researchers has conducted a survey of Lithuanian publishers. This survey was financed by the Lithuanian Council for Culture. Its main goal was to increase understanding of the situation of e-books production in Lithuania by answering the following questions: What is the size of e-book production in Lithuania?• What are the factors that affect publishing of e-books in Lithuania at present and in the nearest future as understoon • by Lithuanian publishers? What are the perceptions of Lithuanian publishers about the influence of traditional book circuit actors (authors, • bookshops, libraries) on the e-book publishing? Almost half of active Lithuanian publishers took part in the survey and 73 questionnaires (out of 143) were returned. Thirty percent of those who have answered the questionnaire are publishing e-books. However, only six publishers have published a significant number of titles (from 200 to 500 e-book titles a year). The publishers do not expect rapid and significant growth of e-book market in Lithuania in the nearest future. The biggest hindrance to the growth is a small size of the market and the lack of export market for Lithuanian e-books. The demand of users for portable and convenient format and the use of new technologies in educational system are two biggest drivers in the development of e-book production. On the other hand, the user preference for traditional printed book is seen as one of the barriers for further development. The analysis of the relationship to the roles and influence of other actors also shows some confusion and controversy in the opinions of the publishers. The self-publishing of the authors is not seen as a big threat to publishers in general, but 62 percent of the respondents think that there is a need to develop their own self-publishing channel.The websites of publishers and other vendors are perceived as the most important distribution channel. Most of the respondents agree that the role of bookshops will diminish with the increase of e-book publishing. On the other hand 62 percent of them think that bookshops will sell both e-books and paper books; half of the respondents agree that internet sales will not be the only alternative of e-book distribution. The role of academic and public libraries is not seen as important in the development of e-book production, but 20 percent of respondents think that libraries should not provide access to e-books. However, most of the respondents (80 percent) acknowledge that libraries are important disseminators of e-books and the majority (65 percent) supports the idea that e-books should be sold to libraries for the same price as for other users, though limitations on loans should be introduced (56 percent). Lithuanian publishers regard the market of e-books as rather uncertain and do not risk high investments into it. Only several strongest publishing houses can afford to publish larger amount of titles in this format. On the other hand, no one wishes to discount the possibility of future participation as e-books are perceived as offering some economic potential when the relations of different actors in this market reach maturity and stability. [From the publication]