Masinės suvenyrinių ženklelių gamybos fenomenas Sovietų Lietuvoje

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Collection:
Mokslo publikacijos / Scientific publications
Document Type:
Straipsnis / Article
Language:
Lietuvių kalba / Lithuanian
Title:
Masinės suvenyrinių ženklelių gamybos fenomenas Sovietų Lietuvoje
Alternative Title:
Phenomenon of mass production of Soviet-era souvenir badges in Lithuania
Authors:
Dargužaitė, Rasa
In the Journal:
Acta Academiae Artium Vilnensis [AAAV]. 2021, t. 103, p. 92-125. Dizaino procesai = Design processes
Subject Category:
LT
Faleristika / Phaleristics; Dizainas / Design.
Summary / Abstract:

LTStraipsnyje aptariami Lietuvoje sovietiniu laikotarpiu, 1945–1990 m., masiškai gaminti ženkleliai, jų plitimo priežastys, funkcija ir dizaino ypatumai. Publikacijos tikslas – atskleisti kol kas menkai tyrinėtą fenomeną, aptarti ženklelių propagandinį vaidmenį ir su juo susijusias menines savybes. Keliamas klausimas, kaip atsirado ženklelio formos suvenyrai ir kas darė įtaką jų masinei gamybai. Nagrinėjant pagrindinį tyrimo objektą, trumpai apžvelgiami lituanistiniai ženklai ir ženkleliai, plitę Lietuvoje iki sovietmečio. Paliečiamas suvenyro, kuriam sovietiniu laikotarpiu buvo skiriama ypač daug dėmesio, klausimas.Reikšminiai žodžiai: Dizainas; Suvenyrai; Sovietinė propaganda; Ženkleliai; Sovietmetis; Design; Souvenirs; Soviet propaganda; Soviet era; Badges.

ENDuring the Soviet period, badges for various occasions, celebrations, events, organizations, and propaganda purposes were mass-produced. The mass production of badges became a mass reproduction of images, which penetrated all areas of private life – work, study, and leisure. Research on a wide range of badges sheds light on the celebrations, events and sports competitions that took place during the Soviet period. Signs of this type speaks volumes about the life of Soviet society, having been witnesses to a certain historical period and its events. The article has two objectives. Firstly, it discusses why mass-produced badges were widespread in Lithuania during the Soviet period, and secondly, it analyzes the design of Soviet badges, which has so far received little research attention, and considers their artistic and aesthetic value. The author briefly addresses the issue of souvenirs in general, which were given special attention during the Soviet period. As badges were mass products, the majority of their designers are unknown. Referring to the material found in the surviving archives of the Dailė Art Production Factory, workshops the Metalistas, Minija, and Ūla companies, and the technical data sheets of the products, the author of the article managed to identify a number of masters and designers of badge projects, among them famous Lithuanian jewellers, designers and painters Feliksas Daukantas, Kazimieras Simanonis, Birutė Stulgaitė, Marytė Gurevičienė and others. It appears that the mass phenomenon of badge production and circulation is inseparable from the social factors and the political situation. In the period of Soviet occupation, badges were one of many ways to implement ideology in Lithuania – to spread and validate propaganda through images and symbols, penetrating all areas and activities of human life.However, it was not in all badges that Soviet agitation and propaganda content was obvious. The case of badges is interesting and noteworthy as badges can illustrate Soviet design trends as well as serve as a reflection of social life of that time. [From the publication]

DOI:
10.37522/aaav.103.2021.80
ISSN:
1392-0316
Subject:
Menotyra / Arts
Related Publications:
Permalink:
https://www.lituanistika.lt/content/93744
Updated:
2022-03-12 10:32:48
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