Tourism service supply chain management model in the context of the pandemic

LTReikšminiai žodžiai: Valdymas; Organizavimas; Pandemija; COVID-19; Strategija; Tiekimo grandinės; Turizmo paslaugos; Management; Organization; Pandemic; Strategy; Supply chain; Tourism services; COVID 19.

ENThis paper explores inter-organizational collaboration in a tourism sevice supply chain management (TSSC) in times of pandemic. Its main focus is on TSSC successful management model within the chain, addressing the key components. Tourism service supply chain coordination management strategies have already been adopted by many large tourism service providers, such as hotels and airlines, tour operators, and travel agencies. Amongst the key benefits that businesses receive are: improved brand value, reputation, image and status. In the context of the current Covid-19 pandemic, special attention must be given to priorities such as cost reduction and operational efficiency. This new study selected to examine the TSSC management of bilateral relations in the context of economic disruption: relations with government, tour operators and competitors to achieve productive performance indicators such as customer satisfaction, profit and profit margin, flexibility, liquidity, reliability, productivity, transparency, sustainability, and risk resilience. Overall, the management of the tourism services supply chain (TSSC) during the pandemic became one of the most dominant topics in the tourism business environment. As circumstances change, consumer behavior and constraints imposed by public administrations, business organizations must respond and change their supply chain management strategy, which depends on the region, size and nature of the business.A properly functioning TSSC is the optimal balance between two opposite poles - efficiency and sensitivity, which represent customers’ satisfactory level. This balance is dictated by the adopted TSSC performance governing strategy, which must specify the relevant requirements for the management of relations with the government, tour operators and competitors. This achieves the level of service dictated by the market, and provides a competitive advantage. Based on the analysis of the scientific literature and the available empirical data, it has been established that the problems of the tourism service supply chain lie in its mismanagement. [From the publication]

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