14th prof. Vladas Gronskas International scientific conference
Collection:
Mokslo publikacijos / Scientific publications
Document Type:
Knyga / Book
Language:
Anglų kalba / English
Title:
14th prof. Vladas Gronskas International scientific conference
Editors:
- Šarkiūnaitė, Ingrida, redaktorius [edt]
- Jurėnė, Skaistė, redaktorius [edt]
Publication Data:
Vilnius : Vilnius University Press, 2020.
Pages:
81 p
Series:
Vilnius University Open Series
Notes:
Bibliografija prie straipsnių.
Contents:
Foreword — Specific dimensions of leadership in project management / Rezmie Djhelilova, Atche Islam — Aspects of conflicts within the organization / Ivona Georgieva, Slavka Georgieva — Corporate sustainability impact on reputation and customer behaviour / Laura Jančiauskaitė, Kristina Lasickaitė, Austė Ripkauskaitė — Mapping audience engagement of cultural organizations / Skaistė Jurėnė, Dalia Krikščiūnienė — The intersection of cultural dimensions, social media usage and consumer purchase intention / Andrėja Juršė, Aistė Makackaitė, Gabija Jakutytė, Laura Kievišienė — The influence of marketing tools on consumer behavior and its assessment / Viktorija Kovanovienė, Raminta Mačytė, Rasa Petkevičiūtė, Greta Zaikauskaitė — Innovation planning / Emine Nazif — The impact of flexible working arrangements on competitive advantages of organization / Oksana Pavlova — Practice of applying visual advertising to Lithuanian contemporary art / Dovilė Peseckienė — Internet marketing tools / Urtė Sturienė — The impact of logistics sector on sustainable development / Deimantė Šulskytė.
Subject Category:
Summary / Abstract:
LTReikšminiai žodžiai: Įmonės; Valdymas; Vartotojai; Žmogiškieji ištekliai; Rinkodara; Rinkotyra; Logistika; Companies; Management; Consumers; Human resources; Marketing; Logistics.
ISBN:
9786090704110 (skaitmeninis PDF)
Subject:
Parts:
- P. 19-26. Corporate sustainability impact on reputation and customer behaviour / Laura Jančiauskaitė, Kristina Lasickaitė, Austė Ripkauskaitė
- P. 27-33. Mapping audience engagement of cultural organizations / Skaistė Jurėnė, Dalia Krikščiūnienė
- P. 42-48. The Influence of marketing tools on consumer behavior and its assessment / Viktorija Kovanovienė, Raminta Mačytė, Rasa Petkevičiūtė, Greta Zaikauskaitė
- P. 55-61. The Impact of flexible working arrangements on competitive advantages of organization / Oksana Pavlova
- P. 62-66. Practice of applying visual advertising to Lithuanian contemporary art / Dovilė Peseckienė
- P. 67-74. Internet marketing tools / Urtė Sturienė
- P. 75-81. The Impact of logistics sector on sustainable development / Deimantė Šulskytė
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https://www.lituanistika.lt/content/93330
Updated:
2022-05-10 17:35:09
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