Internal and external determinants of consumer engagement in sustainable consumption
LTReikšminiai žodžiai: Ekologiškų produktų pirkimo elgesys; Lemiantys veiksniai; Tvarus vartojimas; Vartotojų įsitraukimas; Consumer engagement; Determinants; Green product buying behavior; Sustainable consumption.
ENRapid population growth together with improving living standards is causing bigger and more rapid consumption of resources in industrial, household and personal consumption areas. Unsustainable consumption patterns are negatively affecting our surroundings. In order to promote sustainable consumption it is important to engage consumers in active and mutual dialogue. This study introduces the construct of consumer engagement into the context of sustainable consumption and aims at revealing the factors influencing consumer engagement in sustainable consumption. Two groups of factors, internal and external, each comprising three determinants (environmental attitude, perceived responsibility and perceived behavioral efficiency; and conditions for sustainable consumption, social environment and promotion of sustainable consumption) were identified as having direct positive impact on consumer engagement in sustainable consumption, which in turn had a positive impact on green product buying. The results revealed an important mediating role of the consumer engagement construct, suggesting that application of the engagement construct in the context of sustainable consumption would allow a deepening understanding of actual consumer behavior related with different contexts of sustainable consumption. [From the publication]
- Engaging in sustainable consumption: Exploring the influence of environmental attitudes, values, personal norms, and perceived responsibility / Aistė Čapienė, Aušra Rutelionė and Krzysztof Krukowski. Sustainability (Basel). 2022, 14, 10290.
- Pro-environmental and pro-social engagement in sustainable consumption: exploratory study / Aistė Čapienė, Aušra Rūtelionė, and Manuela Tvaronavičienė. Sustainability (Basel). 2021, 13, 1601.
- Sustainable consumption patterns in different settings / Zaneta Piligrimiene, Jurate Banyte, Aiste Dovaliene, Agne Gadeikiene, Hubert Korzilius. Inžinerinė ekonomika 2021, 32 (3), p. 278-291.
- The Importance of information in shaping sustainable human behaviour / Ugnė Macijauskaitė-Daunaravičienė, Asta Mikalauskienė. Vilnius University proceedings. 2023, vol. 37, p. 54-61.
- Turistų elgsenos raiška renkantis paslaugas darnaus vystymosi kontekste / Rokas Juška, Remigijus Kinderis. Studijos - verslas - visuomenė. 2022, 7, p. 116-133.
