Prekybos vadovų veiksmingo mokymosi galimybės profesionalumo tobulinimo kontekste

LTStraipsnyje teoriškai išanalizavus darbuotojų veiksmingą mokymąsi ir jo plėtros galimybes profesionalumo tobulinimo kontekste tiriamas prekybos vadovų požiūris į tai. Empiriškai (prekybos vadovų požiūriu) atskleista ir pagrįsta profesionalumo tobulinimo, veiksmingo mokymosi samprata ir esmė, veiksmingo mokymosi ir profesionalumo tobulinimo strategijos bei būdai, profesionaliai prekybos vadovų veiklai būtinos kompetencijos, profesionalumo tobulinimo galimybės ir kt. Remiantis pagrindinių tyrimo rezultatų analize ir išvadomis, straipsnyje pateikiama siūlymų mažmeninės prekybos įmonės vadovams. [Iš leidinio]Reikšminiai žodžiai: Profesionalumas; Veiksmingas; Mokymasis; Perspektyva; Tobulinimas; Prekybos vadovas; Proffesionalism; Effective; Learning; Perspective; Improvement; Trade supervisor.

EN[...] In this article, it is important to identify the learning effectiveness of trade supervisors in the perspective of professional development, which is inseparable from a person’s internal values and emerging challenges in professional activities and life. As the analysis of the scientific literature has shown, the effective learning of trade supervisor from the perspective of professionalism improvement has not been sufficiently analyzed. Therefore, the article formulates the following: what are the opportunities for effective learning of trade supervisors in the perspective of professionalism improvement? The object of the research: effective learning and professionalism improvement of trade supervisors. The aim of the research: to investigate the possibilities of effective learning from the perspective of professionalism improvement from the point of view of trade supervisors. The aim of the research was pursued by revealing the attitude of trade supervisors to: 1) the concept and essence of professionalism improvement, effective learning; 2) strategies and methods for effective learning and professionalism improvement; 3) competencies necessary for the professional activities of trade supervisors; 4) opportunities for effective learning of trade supervisors in the aspect of professionalism improvement. Research methods. After the theoretical analysis of effective employee learning in the perspective of professionalism improvement, a survey (questionnaire) was conducted in order to examine the attitude of trade supervisors to the possibilities of effective learning in the perspective of professionalism improvement. The study was conducted using a questionnaire. The questionnaire was compiled on the basis of theoretical analysis and questions and answer variants prepared by the authors of the article.80 questionnaires were distributed, 70 of them were used for analysis. The study included trade supervisors working in retail businesses that vary by location, turnover, number of staff, time of establishment, and so on. The analysis of socio – demographic data of the research participants showed that the largest part – 70 percent. the participants in the study were women and the rest were men. The research sample consists of respondents of various age groups, the majority of whom (68.6%) are aged 31–45. and about a quarter (21.4%) are 46 years old. and older. The smallest part (10%) is up to 30 m. respondents. This shows that the majority of survey participants are middle-aged sales executives who have the opportunity to improve their professionalism in their professional field. It can be assumed that in this age, adults have reached the peak of working age, when the aim is to secure personal and professional life, actively pursue a career and improve their professionalism in activities. The analysis of the distribution of respondents by profession showed that as many as 71.1%. the respondents have acquired a managerial education, which means that the profession acquired by the majority of respondents corresponds to the nature of the work. The majority (47.1%) of the respondents indicated that they have a higher university (bachelor’s) degree, the other – a significant part (22.9%) has a master’s degree. This shows that the representatives of this profession are constantly striving to improve their professionalism. It was found that the majority (67.1%) of respondents are older than 11 years. length of service. It can be assumed that most people are not working for the first year, have a higher education and are aware of what they lack in terms of professionalism improvement and are trying to improve in order to become professionals in their field.Research shows that trade supervisors associate professionalism with the continuous acquisition and improvement of scientific knowledge and competencies required for professional activities. By taking responsibility for learning from a perspective, they associate professionalism with flexibility for change, the ability to adapt their experience to changing business situations, and the search for and creation of new opportunities. [...] The following strategies are used to improve the professionalism of trade supervisors in companies: monitoring / evaluation and self-directed learning, and the most effective ways and strategies for professionalism improvement – seminars, lectures, on-the-job training, courses. All this is linked to the workplace and helps to improve professionalism in these two forms of learning: continuing vocational training and in-service training, and self-education. In their opinion, managerial, strategic and entrepreneurial competencies are most needed to realize the professional activities of a trade supervisors. It pays the least attention to educational competencies. [...] Based on the analysis of the results and conclusions of the empirical research, suggestions are made to the managers of the retail company: yy To provide proposals to the administration on the learning needs of the managed employees and the managers themselves and to anticipate the possibilities of their realization and implementation. yy To be actively involved in the strategic planning of the company, providing opportunities for effective learning of managers and managers themselves from the perspective of professionalism improvement. yy In case of difficulties in professionalism improvement, seek help, advice from the person in charge of administration or a professional andragogue. [From the publication]

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