LTReikšminiai žodžiai: Darni plėtra; Gyvenimo kokybė; Ryšys; Taikymo sritys; Tvarus vystymasis; Įmonių socialinė atsakomybė; Application areas; Corporate social responsibility; Link; Quality of life; Sustainable development.
ENThe research on ‘corporate social responsibility’ and ‘quality of life’ as separate topics are at the top in all the world over the past decades. The purpose of this paper is to explore the role of corporate social responsibility to ensure the quality of life. Research methodology: analysis and synthesis of scientific literature and previous studies. Results and research implications: The business enterprises should start caring about the future and ‘today’ but not ‘tomorrow’ to ensure and enrich the quality of life. It is necessary to learn the good practices of other countries in order to encourage the business and society to behave socially responsible. [From the publication]