LTReikšminiai žodžiai: Elektroninis diskursas; Internetas; Kalbos etiketas; Mandagumo formulės; Mandagumo frazės; Mandagumo raiška; Courtesy formulas; Electronic discourse; Internet; Politeness formulae; Speech etiquette.
ENThe present article analyses the usage and expression of speech etiquette in electronic discourse. The aim of this research is to investigate the concept of electronic discourse, its language peculiarities, speech etiquette situations and expression, discuss the rules of Internet etiquette. The study of speech etiquette of several online forums was performed researching the expression and usage of courtesy formulas, i.e. greeting, farewell, appealing, and gratitude. It was determined that greeting expression among forum participants was the most frequent, as greeting is one of the major courtesy expressions of speech etiquette used to show respect and friendliness for the interlocutor. Farewell expression is the rarest, as discussions in forums gradually move to personal conversations and messages. It was noted that nonconformity with the online etiquette and language rules might cause discontentment and resentment among forum participants. The conclusion can be made that speech etiquette in Internet forums depends on the participants, forum subjects, user needs and their objectives. [From the publication]