Perceived influence of corporate social responsibility on consumer loyalty: the role of ethical ideology

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Collection:
Mokslo publikacijos / Scientific publications
Document Type:
Straipsnis / Article
Language:
Anglų kalba / English
Title:
Perceived influence of corporate social responsibility on consumer loyalty: the role of ethical ideology
In the Journal:
Entrepreneurship and sustainability issues. 2020, Vol. 8 (1), p. 291-300
Summary / Abstract:

LTReikšminiai žodžiai: Etinės ideologijos; Vartotojų lojalumas; Įmonių socialinė atsakomybė; Įmonių socialinė atsakomybė (ĮSA); Consumer loyalty; Corporate social responsibility; Corporate social responsibility (CSR); Ethical ideologies.

ENThis study explored how different types of perceived corporate social responsibility serve to affect customer loyalty, and how consumer ethical ideologies affect perceived corporate social responsibility. The empirical research analysis reveals that respondents are more often characterised by an ethical ideology of idealism, and that they are most aware of any corporate social responsibility (CSR) that is consumer-orientated. In addition, it has been found that the perceived CSR, which focuses on the public, has a significantly lower impact, while the impact of the perceived employee-orientated CSR is statistically significant only in respect to repeat purchases. [From the publication]

DOI:
10.9770/jesi.2020.8.1(20)
ISSN:
2345-0282
Related Publications:
Pro-environmental and pro-social engagement in sustainable consumption: exploratory study / Aistė Čapienė, Aušra Rūtelionė, and Manuela Tvaronavičienė. Sustainability (Basel). 2021, 13, 1601.
Permalink:
https://www.lituanistika.lt/content/87370
Updated:
2021-02-02 19:05:51
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