Types of film production business models and their interrelationship
LTReikšminiai žodžiai: Filmų gamybos įmonės verslo modelių sąsajos; Kino gamybos kompanija; Kino gamybos kompanijų verslo modeliai; Kino gamybos kompanijų verslo modelių sąsajos; Kino gamybos įmonių verslo modeliai; Kino gamybos įmonė; Kino verslas; Verslo modelio tipai; Verslo modelis; Business model; Business model types; Business models of film production companies; Film business; Film production company; Relationships between film production company business model types; Types.
ENTypes of film production business models are not a widely studied area in the scientific literature, and more attention is paid to the production of individual films, specifics. In this article, ten types of business models of film production companies were analysed and systematized, and the relationships between them were established. The analysis of the models identified two main, major business models: the studio model and the Business model 2.0, which becomes part of all other business models. The studio model directly includes the vertical integration model. It also consists of a “Market-oriented” model, “Horizontal integration”, “Productoriented” model. Business model 2.0 can consist of: “Long Tail”, “Free” model and “360 - degree” models. [From the publication]
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