LTReikšminiai žodžiai: Globalizacija; Lokalizacija; Informacija; Visuomenė; Globalization; Localization; Information; Society.
ENPurpose of the article is to research global manifestations of the phenomena that are generated by unswervable expansion of high technologies. The author clarifies the effects of globalization and its alternative, localization, on the content of the changing values and priorities. The results of this research relate to the problem of survival of humans as unique individuals. [From the publication]