A Scientific experiment as a research method in the tourism sector in the context of increased terrorism risks
LTReikšminiai žodžiai: Neurotourism; Tourist; Terrorism threat; Economic factors of outbound tourism.
ENThe aim of this chapter is to present a proposal for a research model that will be used to examine the impact of security measures and travel costs on the decision of a tourist when choosing a tourist destination, in the context of increased terrorism risks. The increase in terrorist attacks in the world, migration problems in Europe and the more frequent targeting of tourist destinations has meant that the inhabitants of the European Union becoming more aware of terrorist threats in the tourism sector. For some people this may be the reason for avoiding tourist destinations that are considered dangerous, traveling rather to “generally considered more secure places,” while for others it is an opportunity to travel cheaper as prices to these less secure destinations are often discounted. The pilot survey, which was used to determine the declared preferences of tourists in Lithuania and Poland, indicated that they are different. In the context of the emerging new field of science, which is neurotourism, it was decided to use a scientific experiment using cognitive neuroscience methods to assess the preferences of tourists at the subconscious level. In addition, the chapter will indicate the reasons why such methods are recommended for this type of study (supported by the results of pilot surveys). [From the publication]
