Employer’s attractiveness: employees’ expectations vs. reality in Lithuania

• Leidėjo tinklalapis: straipsnio tekstas

LTReikšminiai žodžiai: Darbdavio Prekės ženklo gerinimas; Darbdavio patrauklumas; Darbdavio prekės ženklas; Darbuotojų lūkesčiai; Organizacijos patrauklumas; Organizacinis patrauklumas; Attractiveness of employer; Attractiveness of employers; Attractiveness of organization; Employer branding; Expectations of employees; Organizational attractiveness.

ENThe article deals with the topic of employer’s attractiveness from the perspective of current employees and presents the results of empirical research as well as theoretical and methodological backgrounds for its accomplishment. The goal of the research presented in this article is to determine whether the attributes of employer attractiveness in Lithuanian organizations are in line with the perceived expectations of their employees. This goal has been reached by the set of objectives, which allow firstly, to define the concept of an attractive employer through perceived expectations of employees in Lithuania, then to identify what attributes of an attractive employer are inherent to Lithuanian organizations, and finally, to find out and discuss if and how the perceived expectations of employees are matching their real experience about an attractive employer in Lithuanian organizations. Also, the impact of employees’ demographical characteristics to the perception and real experience on employers’ attractiveness is disclosed. [From the publication]