Development of creativity - the case of Lithuanian production companies

• Leidėjo tinklalapis: straipsnio tekstas

LTReikšminiai žodžiai: Darbuotojai; Gamyba; Gamybinė įmonė; Inovacija; Kūrybiškumas; Organizacija; Plėtra; Creativity; Development; Employees; Innovation; Organisation; Production; Production companies.

ENThe article analyses the importance and problems of, and opportunities for, creativity development. The article points out that creativity is a multidimensional phenomenon, which occurs in a variety of fields and contexts – from art and design to entrepreneurship, science and research, and it is associated with the abilities to analyse and process information, data, and to take risks. It should be noted that creativity is perceived in the modern society as a positive, promoting quality, but its role in a company is ambiguous. The analysis and generalisations of scientific sources allowed us to formulate a hypothesis, which was verified in the research. The research is based on three Lithuanian production companies, discussing the main factors that affect their employees’ creativity. The emphasis is placed on the fact that creativity affects the innovativeness of organisations. It should be noted that creativity is researched in different ways in a variety of contexts, meanwhile in scientific literature, it is typically twofold: as a trait of a personality capable of creative thinking, and as a process of organisation resulting in a creative product. Applying the methods of survey of experts and employees, the situation of personal creativity assessment of managers and employees, as well as the level of usage of methods for creativity development, were determined. A conclusion was drawn that too little attention is paid to creativity development in organisations, and measures for improvement of creativity development have been provided. [From the publication]