Tourism development perspectives: comparative analysis of two regions of Lithuania and Latvia
LTReikšminiai žodžiai: Faktoriai; Latvija (Latvia); Regionas; Savivaldybė; Sąlygos; Turizmas; Turizmo plėtra; Veiksniai; Conditions; Factors; Latvia; Lithuania; Municipality; Region; Tourism; Tourism development.
ENThe paper discusses the tourism development conditions in the municipalities of the Eastern Aukštaitija region, in Lithuania and Latgale region, in Latvia. The aim of the research is to explore tourism development conditions in the municipalities of the Eastern Aukštaitija region, in Lithuania and Latgale region, in Latvia. The scientific problem – the tourism development trends – more have not been studied in local, municipality level in Lithuania and Latvia and tourism in districts developed without a clear and long-term development strategy and consistent implementation of the program. The paper applies the analysis of scientific literature, quantitative research – a survey and questionnaire data generalization. The conclusions of article are: factors which influence tourism in the Lithuanian and Latvian regions most are the image of tourism destination/awareness, quality of tourism services, management of tourism destination, variety of tourism services and tourism infrastructure. Tourism specialists identified management of tourism destination, image of tourism destination/awareness, quality of tourism services in Lithuania region. Tourism development in the both regions is threatened by such factors as unplanned change of state economic development priorities, population migration to other countries and others, tourism development in the region can benefit from EU funds, the growing demand for active recreation and health tourism products in the hospitality industry, etc. Tourism development at the municipalities of both regions in Lithuania and Latvia is influenced by such factors, as the development of the tourism planning and management system, adequate competence of human resources, cooperation between public and private sectors, planning and organization, legal tourism base, tourism projects development and implementation, tourism development strategy and research in the tourism development area. [From the publication]
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