Įmonių socialinės atsakomybės poveikio įmonės veiklos rezultatams vertinimo sistemos kūrimas

• Alytaus kolegija: leidinio tekstas

• Šikšnelytė, Indrė
• Jančiauskaitė, Laura

LTĮmonių socialinės atsakomybės tyrimai šiandienos mokslo bei verslo pasaulyje yra labai aktuali tema. Siekiama išmatuoti ir pagrįsti įmonių socialinės atsakomybės iniciatyvų diegimą ir skatinimą. Tačiau viena pagrindinių problemų, su kuria susiduriama yra galimo poveikio matavimo klausimai. Šio straipsnio tikslas sukurti įmonių socialinės atsakomybės poveikio įmonės veiklos rezultatams vertinimo sistemą, kuri galėtų būti plačiai pritaikoma tiek įmonės rezultatams vertinti, tiek tolimesniems moksliniams tyrimams atlikti. [Iš leidinio]

ENNowadays research of corporate social responsibility is very common topic in academic and business areas. It is aimed to evaluate corporate social responsibility initiatives implementation and promotion. One of the main problems is measurement of impact. CRS positive impact is argued and usually the huge amount of investment is emphasized as the main drawback of it. Despite the fact that CRS is argued for the impact on profit, more and more researchers admit that properly implemented initiatives not only minimize negative influence on environment and society, but also creates value for entity activity results: reduction in costs, more effective human recourses management, increase in profit, reputation, competitive advantage and others. Promotion of CRS and sustainability is one of the major topics in national and international institutions and politics. However, enterprises often use CRS just as communication tool but benefits and impact for company, as well as country can be created only by activities, that are really implemented and involved into strategy. In Lithuania CRS implementation is getting greater importance, however it is not as rapid, as in others developed countries. It is still argued against it‘s benefit and need. This is the reason, for the need of greater information spread about CRS positive impact and benefits. The object of the article – CRS impact areas. The aim of the article – to create the evaluation system of corporate social responsibility impact on activity results. The tasks of the article: After the analysis of scientific literature, to present the concept of corporate social responsibility, it‘s development and sort out the areas of implementation and impact. To sort out and analyse the areas of corporate social responsibility impact and benefits, according to empirical research’s.According to analysis, to create the evaluation system of corporate social responsibility impact areas. The methods: analysis of scientific literature, documents and empirical research’s, situation analysis, comparative analysis and evaluation. [From the publication]