The Lexical unit 'Space'
LTReikšminiai žodžiai: Nacionalinė kalba; Lyginamoji analizė; Function of ideas of economic linguistic; National language; Creative ideas for 'branding' sociocultural and economic life; Comparative analysis.
ENThe 21st century features processes that alter the role language plays and people’s attitude towards language. Global virtualisation, influences from the media, and globalisation processes drive a shift in the role of language as the world begins to evolve in a semi-virtual and/or completely virtual way. In other words, we do not need a show factory to make shoes – all we need is a computer and a set of good communication skills to be able to reach shoe makers some place in China or Bangladesh. But to be able to sell the shoes profitably, we need a good idea and a marketing strategy. These all are linguistic things and that is why linguistics, along with other humanities and social sciences, has turned back to cognitive approaches and neurosciences. The interaction between linguistic processes and the evolution of ‘real life’ has two – linguistic and real-life – axes: on the linguistic plane, analysis of the semantic structure takes the front seat, while on the plane of interaction between the linguistic worldview and the ‘real life’, analysing the effects that language has on real-life processes is what matters. The objectives of this article are the following: Introducing methods of reconstruction of the deepest structures of linguistic sense. 2. Showing the function of ideas of economic linguistic for using the national language as the material for the producing of creative ideas for ‘branding’ sociocultural life and economy. 3. Conducting a comparative analysis of the Georgian and the Lithuanian lexical unit Space/Cosmos for highlighting the universal sensual features, ethnolinguistic qualities, and its relationship with the ‘real life’. [Extract, p. 9-10]
