LTReikšminiai žodžiai: Facebook; Internetiniai naujienų portalai; Internetiniai socialiniai tinklai; Žiniasklaida; „Facebook“; Facebook; Internet based social networks; Online news portals; The media.
ENThis article aims to investigate and identify the impact of Internet based social networks on Lithuanian media, based on cases of online news portals Delfi.lt and 15min.lt. Therefore, it is important to highlight links between the media field and Internet based social networks; based on expert opinions, to ground close links of Internet based social networks with the field of the media, influence made on it; and to provide future prospects for Internet based social networks in the media field. The analysis of scientific literature disclosed that Internet based social networks revealed a new approach to the role of communication in the information society. The qualitative research data analysis disclosed that new Internet based social networks and protection of a person’s privacy were these two constituents which form the basis for observing trends of information dissemination through Internet based social networks. [From the publication]