Nacionalinio Kauno dramos teatro komunikacija su vartotoju socialiniuose tinkluose
LTReikšminiai žodžiai: Facebook; Kauno dramos teatras; Kultūra; Nacionalinis Kauno dramos teatras; Pirkėjai; Socialiniai tinklai; Teatras; Tinklai; Vartotojai; Consumers; Costumers; Culture; Facebook; Kaunas drama theatre; National Kaunas Drama Theatre; Networks; Social networks; Theatre; Users.
ENThe Internet has become inseparable from people's day life and more and more people have started using various social networks. People are looking for information about products online. Various organizations have already noticed this fact and started creating accounts on social networks where they put information about their products, activities or news. In turn, users follow and actively respond to published information. Such feedback is useful for organizations because analyzing it they can reveal consumers' attitude towards their products and activities. Properly chosen social network helps not only to reach their audience, but also to learn more about people's expectations, consumption habits and other important information.Various cultural organizations have also created their accounts on social networks. National Kaunas Drama Theatre is no exception either. According to National Kaunas Drama Theatre, it is important not only to develop critical thinking of a user, but also to communicate with him directly. This kind of communication does not require a lot of time, financial or human resources.The aim of this paper is to analyze the communication of National Kaunas Drama Theatre with the Audience on Social Networks. The research has shown that the audience of the National Drama Theatre Kaunas is more responsive to the news that contain both text and visual information. Reactions also depend on the type of news and topic. What is more, the audience mostly reacts to news about premieres and theatre awards. [From the publication]
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