Online tools for loyalty increasing

Link to:
Collection:
Mokslo publikacijos / Scientific publications
Document Type:
Knygos dalis / Part of the book
Language:
Anglų kalba / English
Title:
Online tools for loyalty increasing
Authors:
Kaduškevičiūtė-Petravičė, Vaida
In the Book:
Development in economics: theory and practice : 12th international Prof. Vladas Gronskas young researchers scientific conference / editors: Ingrida Šarkiūnaitė, Martynas Radzevičius, Mariana Sueldo. Vilnius: Vilniaus University, 2016. P. 102-110
Summary / Abstract:

LTReikšminiai žodžiai: Lojalumas; Socialiniai tinklai; Facebook; Loyalty; Social networks; Facebook; Brand website.

ENMajority of means for increasing loyalty in XXI century moved to internet. In this article author reviews what impact on customer’s loyalty have such internet solutions like brand websites and social networks fan pages. Brand website and it’s meaning to the brand was started to be studied straight after explosion of dot-com bubble. Only brand website cannot help for organization to fully reach its goals related with increasing brand value. After rise of social networks, the importance of brand websites has decreased. This became especially visible after Facebook appearance. In recent years the importance of social networks in society and business has expanded. Both ordinary persons and business organizations cannot imagine their daily life without account in any social network. Many years’ organizations communicated with target audiences through TV, radio, outdoor or printed ads, i.e. through traditional medias. After appearance of internet and rising of its importance advertising also moved to this channel. [From the publication]

ISBN:
9786094597428
Subject:
Vadyba / Management
Permalink:
https://www.lituanistika.lt/content/79520
Updated:
2022-01-04 16:37:15
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