LTReikšminiai žodžiai: Vizualinis posūkis; Vizualizacija; Vaizdiniai tyrimai; Įvaizdis; Kūrybinės industrijos; Kūrybinis ugdymas; Visual turn; Visualization; Visual studies; Image; Creative industries; Creative education.
ENImportance of visuality in contemporary culture rapidly grows – images occurs in mass media, Internet, public urban places, creative industries, as well as in various academic researches and study programs. Such visual turn increase number of publications focused on the topics of visuality, image, visual communication, etc. The phenomena of image, various scopic regime, visual transformations and visual turn receive many different, sometimes contradictory interpretations. Visual studies change their methods and analyzed objects and their transformations are conditioned by changes of techno-scientific and cultural conditions of contemporary image. Visual studies tend to develop present theories that help us to understand how images function in sociocultural context. In Lithuanian universities, there grows a number of study programs related to visuality, visual creation and visual communication, preparing the specialists who would be able to work in such areas, related to visuality, like new mass media, creative industries and public show organization, advertisement, etc. Universities opens up for creative collaboration with various art incubators, media centers which helps to adapt education into demand of contemporary visualized culture. [From the publication]