Employer’s attractiveness: generation Y employment expectations in Lithuania

• Leidėjo tinklalapis: straipsnio tekstas

LTReikšminiai žodžiai: Darbdavio patrauklumas; Organizacinis patrauklumas; Y karta; Užimtumo poreikis; Darbdavio prekės ženklas; Employer’s attractiveness; Organizational attractiveness; Generation Y; Employment expectations; Employer branding.

ENThis study aimed to apply generational perspective to employer branding and to facilitate better understanding of factors that drive organizational attractiveneness as an employer by exploring Generation Y perceptions in Lithuania. Literature review and analysis of Generation Y characteristics and work-value preferences was used to extract information and to develop a six-dimensional 34 item survey instrument that was administered to Generation Y respondents. This artice identifies that Generation Y have high expectations of Recognition and Economic value factors. Findings of this study reveal that wage, paid on a timely basis, support getting over mistake, career opportunities, manageable workload, valued efforts, safe and comfortable working environment effective conflict management, pay, meeting expectations and purposeful training are very much appreciated by Generation Y, and, accordingly, influence this generation’s inferences about employer’s attractiveness. Suggestions for practitioners are provided on how to meet Generation Y expectations and facilitate positive perceptions of the whole organization as a good place to work. [From the publication]