Significance of strategic planning for results of sport organization
LTReikšminiai žodžiai: Strateginis planavimas; Strateginiai tikslai; Sporto organizacijos; Inovacijos; Organizacijos strategijos; Strategic planning; Strategic results; Sport organization; Innovation; Organizational development.
ENThe article focuses on the application of strategic planning activities in a sport organization. Firstly, strategic planning activities are distinguished and their signifi cance for organizations analyzed. The following activities are emphasized – setting of strategic goals, analysis, and prognostication, the choice of strategy and its implementation, as well as the feedback. The research deals individually with the issue of management participation in the strategic planning activities and raises the question of their documentation. The signifi cance of strategic planning activities can be identifi ed through the achieved strategic results, i.e. innovativeness and development. The article presents an empiric research with Kaunas city sport clubs as its participants. Though the analysis showed that strategic planning activities are itemized, the process of their analysis should include distinguishing the main activities that would cover other more detailed ones. Strategy results refl ected in service innovativeness, network, client scope, and workplace development, could be signifi ed as an individual strategic planning element showing the signifi cance of planning activities. When researching the strategic planning and management aspects of sport organizations, it was discovered that the importance of strategic activities for the results of these organizations is statistically signifi cant. Sport organizations are oriented towards all strategic management activities and are striving to create results directed to development. The following strategic activity aspects are appropriately evaluated – organizations give suffi cient attention to the process of strategic management, its formalization and documentation and innovative results are achieved. The insuffi cient understanding of connection between goal setting and strategic planning and management activities carried out in an organization could be distinguished as a negative aspect.
- Evaluation of service quality in fitness centres / Edmundas Jasinskas, Diana Rėklaitienė, Biruta Švagždienė. Transformations in business & economics. 2013, vol. 12, no. 1 (28), p. 108-124.
- Imperatives for enterprise strategists / Linas Gudonavičius, Vladislava Bartosevičienė, Gintaras Šaparnis. Inžinerinė ekonomika. 2009, Nr. 1 (61), p. 75-82.
- Organizational development based on leader’s self-development theory and practice / Laima Jesevičiūtė-Ufartienė, Kristina Mejerytė-Narkevlčienė, Urszula Widelska. Transformations in business & economics. 2014, vol. 13, no. 2A (32A), p. 506-524.
- The Assessment of recreational services, promoting healty lifestyle, at water bodies: case of Lithuania / Biruta Švagždienė, Ingrida Krikštaponytė, Artūras Simanavičius, Natalja Istomina. Transformations in business & economics. 2015, vol. 14, no. 2B (35B), p. 414-429.
- The Preparation of companies in developing regions to become socially responsible: management culture assessment by employees / Jolita Vveinhardt, Regina Andriukaitienė, Martin Grančay. Transformations in business & economics. 2015, vol. 14, no. 2B (35B), p. 494-514.
- The small and medium-sized enterprises : the aspects of appliance the principles of strategic management / Ruta Adamoniene, Jonas Andriuscenka. Ekonomika ir vadyba. 2007, Nr. 12, p. 548-555.
