LTReikšminiai žodžiai: Moksliniai tyrimai ir plėtra; Pokyčių valdymas; Kokybinis tyrimas; Atvejo analizė; Research and development; Change management; Qualitative research design; Case study.
ENThe paper presents an in-depth scientific discussion on the topic related to improvement of effective academic research and obtaining of better research results. One of the basic methodological standpoints in the area of social phenomena - methodology of social sciences1 research was analyzed. The Theoretical Framework of Qualitative Research Design and possible ways to enhance it rising a Case Study Approach were discussed. The author also illustrates the methodology with practical examples, as well as presents a Case Study (based on a qualitative research methodology). Recommendations for research and business practices in the researched area are proposed. This article is the result of die evaluation of theoretical approaches to the enterprise performance measurement and it takes into account the empirical findings obtained on the basis of the primary research as well. Paper relevance: In the paper, scientific summaries are based on theoretical and research results and invite to a further scientific discussion. The material of the research is intended for the audience, interested in management science and may also be used as a source of scientific knowledge for studies of Master and Doctor Degree. The paper presents a Design of Qualitative Research in the area of understanding a modem social phenomenon - Change Management. This point will be useful when discussing the Research Methodology for Business and Management Studies. [From the publication]