Panevėžio kultūros išteklių vaidmuo formuojant miesto įvaizdį

LTMiesto įvaizdis šiuolaikiniame pasaulyje yra svarbus daugeliu aspektų. Jis reikšmingas norint pritraukti naujų investicijų, gyventojų ar turistų, tai lemia sėkmingą miesto plėtrą. Mokslinėje literatūroje teigiama, kad įtakos įvaizdžiui gali turėti daugelis veiksnių. Tai ir fiziniai miesto aplinkos elementai, žiniasklaidos pranešimai viešojoje erdvėje, taip pat kitų asmenų nuomonė ar miesto įžymybės. Panevėžys praeityje garsėjo įvairiais kultūros ištekliais: teatrų veikla, švietimo įstaigomis, meno ir muzikos kolektyvais, jame yra nemažai paveldo objektų. Tinkamai reprezentuojami kultūros ištekliai taip pat gali tapti viena priežasčių, garsinančių miestą. Šiame darbe bandyta išsiaiškinti, kokie Panevėžio miesto ištekliai yra reikšmingi formuojant jo įvaizdį, koks miestas atrodo jo gyventojams ir ar kultūros ištekliai turi tam įtakos. [Iš leidinio]Reikšminiai žodžiai: Kultūra; Kultūros ištekliai; Miesto įvaizdis; Įvaizdžio formavimas; Įvaizdžio formavimo veiksniai; City image; Cultural resources; Culture; Factors of image formation; Image formation.

ENThe aim of this work is to find out whether the cultural resources of Panevėžys city have any impact on forming its image. Nowadays it is essential for a city to have a proper image in order to attract more investments, tourists, potential residents, as these factors give the city an opportunity to develop. An analysis of particular literature shows that city image depends on various aspects. That includes physical elements of city environment, like paths, districts, nodes, landmarks, public reports of social media, celebrities or even other people’s personal opinion, but the most important is how people perceive these aspects. Our perception of the surrounding shapes our own individual city image. Suitably presented cultural resources can be a way of promoting city and inducing people to visit it. In the past, Panevėžys was prominent as a cultural center of the region regarding the theatre, music, other art associations, institutions of education. After the re-establishment of independence of Lithuania, Panevėžys cultural situation remained nearly unchanged. Now many international cultural events occur there, like ceramic symposiums, photography biennales. Art institutions, galleries, theatres and cinemas keep working on making a more sophisticated society. The research of this work was accomplished by doing a survey which helped to elucidate that city dwellers have a positive opinion on the image of the city. Panevėžys is considered a cultural centre of Aukštaitija region and the people are pleased about green spaces in the city, decent sport infrastructure and city geographical position in Lithuania. What is negative about the city is a weak economic situation, poor quality of city streets and roads, lack of activities including workplaces and leisure. These factors detract the image of Panevėžys.The society accepts the idea that cultural resources have a significant meaning in building the image of Panevėžys. A vast majority of cultural events and celebrated members of art industry proclaim the name of Panevėžys in Lithuania and abroad. People admit that Panevėžys city has a unique and rich cultural resources potential and effective usage can lead to a better image. The city lacks publicity of cultural resources such as music, dance, photography, cultural heritage objects. The society is poorly educated and a vast majority of people do not show any personal interest in city cultural resources. Nevertheless, city residents and the government are considered to be responsible for a certain city image, so the collaboration of these two powers and initiative actions for the common goal can lead the city to success. [From the publication]

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