Etnonīms "latviai" laikraksta "Šiaulių kraštas" virsrakstos

ENThe aim of the present paper is to analyse the usage particularities of the ethnonym latviai in journalist texts, i.e. press headings. The article deals with the headings of publications (articles and other items) in the daily "Šiaulių kraštas" reflecting the links with Latvia or Latvian news in Lithuania issued in 2014. The analysis showed that toponyms are used in the headings most often. Another way to highlight the links with Latvia is using the ethnonym latviai. This plural masculine gender form may be used either as a single ethnonym or in the structure of a phrase, for example, latvių pedagogai, latvių kino režisierius. The article also analyses the usage context of the mentioned ethnonyms in the headings of the daily "Šiaulių kraštas". In the course of investigation it became clear that the neutral context prevails, only some headings could be identified as having a positive or negative connotation, but it is not very obvious. [From the publication]