The Effect of country-of-origin on beauty products choice in Lithuania
Direct Link:
Collection:
Mokslo publikacijos / Scientific publications
Document Type:
Straipsnis / Article
Language:
Anglų kalba / English
Title:
The Effect of country-of-origin on beauty products choice in Lithuania
In the Journal:
Procedia - social and behavioral sciences. 2014, 156, p. 458-462. 19th International scientific conference "Economics and management 2014 (ICEM-2014)"
Subject Category:
Summary / Abstract:
LTReikšminiai žodžiai: Grožio produktai; Kilmės šalis; Vartotojų elgsena; Beauty products; Consumer behaviour; Country-of-origin.
ENThis paper analyses the effect of country-of-origin on beauty products choice. After the analysis of empirical research results, it was determined that country-of-origin is of great importance to Lithuanian consumers while choosing beauty products. According to research results, three groups of countries-of-origin based on their attractiveness to Lithuanian consumers were defined: attractive countries-of-origin (France, Germany), neutral countries-of-origin (Italy, Lithuania), unattractive countries-of-origin (Russia, Poland and China). [From the publication]
DOI:
10.1016/j.sbspro.2014.11.221
ISSN:
1877-0428
Subject:
Related Publications:
- Cross-border shopping on the European Union fast-moving consumer goods market: determinants of Lithuanian shoppers' behavior in Poland / Lina Pilelienė, Iwona M. Batyk and Jan Žukovskis. Sustainability (Basel). 2024, 16, 102.
- The Influence of creative and innovative loyalty programs’ features on customers’ attitudinal, conative, and behavioural loyalty / Kristina Zikienė, Asta Kyguolienė, Justinas Kisieliauskas. Creativity studies. 2024, Vol. 17, no. 1, p. 254-273.
Permalink:
https://www.lituanistika.lt/content/71583
Updated:
2020-07-24 12:10:06
Metrics:
Views: 17
Downloads: 4
Export:
