ENAgeing of society and long-term care (LTC) for the elderly are becoming hot topics on most European countries’ social and economic policy agendas. Increasing demand for the financing of LTC raises the necessity for a search for social policy alternatives without further increasing pressure on national budgets. The social investment approach is seen as an argument in favour of interpreting social expenditure as a ‘productive factor’ (ILO. (2005). Social protection as a productive factor. GB.294/ESP/4. Geneva, p. 2). This approach to welfare systems argues that social expenditure might be seen as investment that produces economic and social returns in time. The perception of what social investment is in relation to the LTC for the elderly is not clear either in public or academic discussion. In responding to this lacuna, this article analyses the views of LTC stakeholders in Lithuania concerning: the system and its challenges; what factors they consider as most significant to successful LTC policies and their implementation; and how the concept of social investment should be understood. [From the publication]