Lietuvos ir Latvijos muziejų paslaugų modernizavimas: stebėjimo rezultatai

LTStraipsnyje analizuojama muziejų paskirtis ir jų veiklos kismas keičiantis visuomenei. Muziejai turėtų ne tik atlikti kaupiamąją, šviečiamąją, bet ir auklėjamąją funkcijas, siekdami pritraukti išrankius (ypač jaunesnio amžiaus) lankytojus, todėl svarbu paslaugas modernizuoti. Pritaikius stebėjimo metodą, aplankyti 22 muziejai Lietuvoje ir Latvijoje. Taikant teorijoje išskirtus paslaugų modernizavimo kriterijus muziejuose nustatyta, kad vis dar daugelio jų lankymo laikas nepatrauklus, pasigendama paslaugų žmonėms su negalia, trūksta įtraukimo į muziejinę veiklą, elementarių paslaugų, kaip kavinių, parduotuvių, kur lankytojai galėtų nusipirkti replikas, eksponatų suvenyrų kopijas. [Iš leidinio]Reikšminiai žodžiai: Latvija (Latvia); Muziejaus paslaugų modernizavimas; Stebėjimas; Latvia; Lithuania; Museum services modernization; Observation.

ENThe evolving technology of the twenty-first century and the following development of other services stimulate all organizations to modernize their processes, and thus museums are no exception. However, while visiting museums in Lithuania (and in other countries) one can often notice that no interactivity or other methods of presentation are used, the exhibits are simply presented excluding the viewer. This stems from the fact that museums feel responsible for exhibition of the collection, as well as for restoration and storage functions, but not for public information and educational functions. This creates an approach that visitors are not important. Therefore these problems inspire a question how to change both the museum staff and the public attitude towards the museum. We suggest that the answer lies in the change of the museum staff’s approach to the museum as an institution, i.e., if museum services were viewed as a business and the focus was on the all museum functions, it would be possible to resolve a number of problems. The scientific problem is formulated as a question how to modernize museum services, also maintaining its functions and attracting more visitors. The aim of the article was to observe museum services modernization in Lithuanian and Latvian museums. The methods used for the study were descriptive method, comparative method, analysis, and qualitative research method. As for assessing the quality of services so the consumer needs to be regularly analysed and forecasted. Therefore, while assessing the museum services modernization, it is important to have in mind the visitors’ possible subjectivity towards the quality of services. This article analyses five key directions of the museum modernization.There are presented the following analysed aspects: sustainability aspect, evaluating the disabled people’s needs; digitization, i.e., information and communication technologies influence; educational activities; promotion, communication, proposed services; the museum staff’s training and improvement of their qualifications. Therefore, the authors have conducted a survey applying a qualitative observation method, i.e., there have been observed 22 museums in Lithuania and Latvia. However, despite the museum staff’s efforts to use new technologies and be more attractive for the visitors, still there are areas that can be improved: accessibility; provided information about the museum staff and their qualifications, disclosing the staff’s contribution to attracting the visitors; lack of souvenirs, merchandise and museum reproductions or replicas, as well as information about the possibilities to buy these things on the spot; information about the services offered by the museum, their availability for the disabled; the museum’s contribution to social and environmental projects. [From the publication]