LTReikšminiai žodžiai: Adaptavimas; Leksinė adaptacija; Masinės informacijos priemonės; Sakytinė kalba; Skoliniai; Skolinimas; Skolinimasis; Svetimžodžiai; Šnekamoji kalba; Žiniasklaida; Adoption; Borrowing; Colloguial speech; Colloquial speech; Loanwords; Mass media.
ENThe paper analyses loanwords used in students’ colloquial speech, mass media and the Internet. The basis of the work is a questionnaire. The students of full-time and part-time departments of the Business and Technologies and Medical Care Faculties of Šiauliai College were the respondents to the questionnaire. The respondents answered the following questions: “Do you use loanwords in your colloquial speech?”, “How often do you use loanwords in your language?”, “Where (what resources) can you usually meet loanwords?”. According to the results of the questionnaire we can conclude that loanwords are popular among the students and are very common in the Internet and students’ colloquial speech (the analysis of some newspapers and Internet web pages was carried out in the paper). Preference of the use of loanwords can be explained by the influence of the environment, routine activities, which are related to some new realias, phenomena and rapid development of new technologies or just fashion of the English language. The use of loanwords should be taken into consideration by teachers, researchers, sociologists, psychologists, politicians and other specialists in order to avoid the use of the above mentioned words and save the identity of our native language. [From the publication]