Intention to purchase alcohol by adults in the country in transition: the effects of health consciousness, self-efficacy and religion importance

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Collection:
Mokslo publikacijos / Scientific publications
Document Type:
Straipsnis / Article
Language:
Anglų kalba / English
Title:
Intention to purchase alcohol by adults in the country in transition: the effects of health consciousness, self-efficacy and religion importance
In the Journal:
Organizations and markets in emerging economies. 2016, Vol. 7, no. 2(14), p. 25-42
Summary / Abstract:

ENThe major trend in modern societies is towards encouragement of the reduction of alcohol use; however, this is not always in line with the various contexts and occasions. Individual factors may present rather non-homogeneous groups that often exert totally opposite influence on the intention to purchase alcohol. This research aims to examine the phenomenon of adult intention to purchase alcohol in Lithuania as a country in transition influenced by an individual’s health-consciousness, self-efficacy and religion importance. The nature of these factors is very different; their essence may lie in a rather individualistic concern about personal health, or can be linked with rather distant, but strong personal beliefs, priorities or lifestyles. Therefore, this research aimed to explore these effects. A total of 487 completed questionnaires were collected to perform the research. The findings reveal that health consciousness and religion importance have a significant influence on alcohol purchase intention among adults. However, self-efficacy proved to be of low influence. [From the publication]

ISSN:
2029-4581
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https://www.lituanistika.lt/content/66108
Updated:
2022-01-17 14:11:50
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