Sirgalių ir klubo savininkų konfliktinių santykių struktūra: Kauno „Žalgirio“ atvejis

LTReikšminiai žodžiai: Konfliktas; Santykių struktūra; Savininkai; Sirgaliai; Socialinis konfliktas; Conflict; Fans; Owners; Social conflict; Structure of relationships.

ENThe article analyzes the conflict of interests between the two groups (Kaunas "Žalgiris" basketball club managers / owners and the club’s fans), the division of the club management principles and specific approaches to club governance. The aim of the article is to analyze the structure of relations and explain the tension between conflict participants. The managers/owners of "Žalgiris" club linked the management of the club with the development of individually formed tasks through their chosen criteria, and the adoption of a sudden, specific decision, not necessarily informing or involving the club fans in it. Meanwhile, fans linked the management of the club with the development of more open and public control policy and discussing tasks for the club in wider circle of interested persons on the basis of a long-term tradition of the club, rather than making quick decisions. The analysis of specific conflict object (management of "Žalgiris" club) makes this conflict very unusual. Officially club is a private property, which had been legally gained by the former owner. However, fans are vital to each sport club because their support contributes to the creation of the economic value of the club. The possessiveness of club becomes two sided: on the one hand it officially belongs to the legal owner, on the other – and symbolically – to the fans. Tension and conflict begin to grow if the agreement/interpretation of mutual roles between fans and owners diverge. Due to a rich tradition of public participation in sport, a strong public interest in sport and in "Žalgiris" in particular arose. For a long time the interests among sports fans and club owners coincided in Lithuania. The origin of the conflict (in analyzed case) is very symbolic, that is, the tension points became apparent when fans start to believe that their role is getting scarcer and the owner tends to behave too drastically in club management.Such a conflict became possible because of the specific Lithuanian tradition of sport support. Conflict participants chose resisting / rivalling strategy – when for each side is more important to prove their rights instead of taking care of mutual relationships. This strategy remained tight during the entire conflict. [From the publication]

• Vadyba / Management
• Sociologija / Sociology
• Psichologija / Psychology