ENDuring the war images in mass media serve as a means of ideology and propaganda, a weapon used to fight for one or another of involved sides. Hence the image cannot evade control, exercised not only by censorship, but also by producers themselves. This article is a case study of a newspaper Zeitung der 10. Armee and its illustrated supplement Scheinwerfer published by German troops that resided in Vilnius during WWI. The article’s main focus is on the illustrative work by the paper’s contributors, fine artists Fred Hendriok, Andreas Paul Weber, Karl Schmoll von Eisenswerth, and Gerd Paul. The aim here is to analyse what images were preferred and what genres were dominant under extreme conditions of war. Propaganda images that circulated in print media during WWI were neither pre-produced nor received from the „centre“, rather being made „on-site“, in Vilnius; therefore the producing strategies make the core of the analysis in this article. [From the publication]