"Apple App Store" platforma lietuviškų skaitmeninių knygų leidyboje

LTReikšminiai žodžiai: Skaitmeninė knyga; Skaitmeninė leidyba; Skaitmeninių knygų platinimo platforma; Planšetinis kompiuteris; Išmanusis telefonas; Digital book; Digital book distribution platform.

ENThe aim of this article is to determine how effectively the Lithuanian publishers exploit new emerging publishing possibilities to expand the market to the whole world – the "Apple App Store" platform. In order to achieve this goal, the following objectives have been identified: defining the digital book distribution platform concept; comparing digital book platform distribution in publishing approach; finding out the main digital book distribution methods and comparing them; examining a range of Lithuanian digital books in the "Apple App Store" platform; investigating readers’ demand for digital books in the "Apple App Store" platform. After analyzing scientific literature and other information sources, through comparative and generalization method the concept of the platform has been formed. Furthermore, the article deals with the comparison of digital book platform distribution in publishing approach and clarification of the major digital book publication methods. Part of the study using a structured interview questionnaire and descriptive statistical methods is aimed at analyzing the Lithuanian digital book of fers in the "Apples App Store" platforms and research of digital book readers’ needs in the "Apple App Store" platform.In summarizing the results, it can be concluded that "Apple App Store" platform is still little exploited by Lithuanian publishers, but judging by an increasingly growing distribution in different titles of digital books every year, it is possible to predict that the situation will change in the near future. The results reveal that market-related issues also allow to predict the future prospects of the market segments, which may be useful for publishing professionals and self-publishers. This bachelor work may be useful to publishers, distributors of digital books, multifunction equipment suppliers and manufacturers, digital book readers as well as both researchers and students of the Faculties in Communication and Information Studies. [From the publication]