Leidyklos vadovo asmenybės vaidmuo šiandienos Lietuvos knygų leidyboje
LTStraipsnyje analizuojama leidėjo asmenybė. Tiriamos leidėjo asmenybės bruožų sąsajos su verslininkų bei kultūros žmonių, svarstoma, kokį vaidmenį leidyklos vadovas atlieka savo leidykloje ir kiek įtakos turi joje priimamiems sprendimams, išskiriama, kokiais asmenybės bruožais pasižymi sėkmingai dirbantys Lietuvos leidėjai. Tam buvo atliktas empirinis tyrimas: interviu būdu apklausti keturi skirtingų Lietuvos leidyklų vadovai. Tyrimo rezultatai patvirtino, kad vadovo vaidmeniui leidykloje įtakos turi tokie veiksniai kaip leidžiamos literatūros pobūdis ir apimtis, o svarbiausia leidykloje yra ta asmenybė, kuri daugiausia išmano apie leidyklos leidžiamą literatūrą. Išsiaiškinta, kad Lietuvos leidyklų asmenybės itin stipriai formuoja šiuolaikinės leidybos įvaizdį Lietuvoje. [Iš leidinio]Reikšminiai žodžiai: Asmenybė; Asmenybės bruožai; Didysis penketas; Kultūra; Leidyba; Leidykla; Leidyklos vadovas; Leidėjas; Verslininkas; Big Five; Culture; Entrepreneur; Personality; Personality heading a publishing house; Personality traits; Publisher; Publishing; Publishing house.
ENThe aim of the article is to investigate the impact of a personality heading a publishing house or a publishing business. The article has shown that almost all Lithuanian publishers are forprofit, small and micro-enterprises, where most of the different processes include a small number of people and the head of a publishing house comes into direct contact with all the publishing processes. The smaller the publishing house is, the more important the role of the head of a publishing house and his/her personality becomes. The analysis of a publisher’s personality was conducted on the basis of the adapted Big Five model, with the conclusion that a publisher’s personality is comparable to the personality characteristics of any entrepreneur. The personality-related analysis of Lithuanian publishers revealed that those Lithuanian publishers who founded a publishing house are often high-brow, artistic, romantic, ideological personalities who regard publishing more as a cultural mission than a commercial business. The empirical study (interviews conducted with several heads of Lithuanian publishing houses) has disclosed that the role of the head of a publishing house is also affected by such factors as literature genres and scope of publishing activities. It has been found out that the most important and influential personality in a publishing house is usually related to a thorough knowledge of the literature the respective publishing house is specializing in.The aim of the article is to investigate the impact of a personality heading a publishing house or a publishing business. The article has shown that almost all Lithuanian publishers are forprofit, small and micro-enterprises, where most of the different processes include a small number of people and the head of a publishing house comes into direct contact with all the publishing processes. The smaller the publishing house is, the more important the role of the head of a publishing house and his/her personality becomes. The analysis of a publisher’s personality was conducted on the basis of the adapted Big Five model, with the conclusion that a publisher’s personality is comparable to the personality characteristics of any entrepreneur. The personality-related analysis of Lithuanian publishers revealed that those Lithuanian publishers who founded a publishing house are often high-brow, artistic, romantic, ideological personalities who regard publishing more as a cultural mission than a commercial business. The empirical study (interviews conducted with several heads of Lithuanian publishing houses) has disclosed that the role of the head of a publishing house is also affected by such factors as literature genres and scope of publishing activities. It has been found out that the most important and influential personality in a publishing house is usually related to a thorough knowledge of the literature the respective publishing house is specializing in. [From the publication]
