Organizacinės kultūros tyrimas mažmeninės prekybos įmonėje

LTStraipsnyje aprašomas organizacinės kultūros tyrimas, atliktas mažmeninės prekybos įmonėje. Tyrimu buvo siekiama įvertinti įmonės organizacinę kultūrą, nes, kaip teigia daugelis šio fenomeno tyrėjų, ji skatina darbuotojų produktyvumą, užtikrina geranorišką darbuotojų bendradarbiavimą, didina lojalumą organizacijai. Organizacinė kultūra ištirta taikant kokybinius tyrimo metodus: įmonės rašytinės informacijos šaltinių analizę, įmonės fizinės aplinkos analizę ir darbuotojų anketinę apklausą. Išanalizavus tyrimo rezultatus, įmonėje nustatyta esminių organizacinės kultūros skirtumų tarp viešai deklaruojamų ir darbuotojų suvokiamų vertybių. Tyrimu atskleistos tobulintinos įmonės organizacinės kultūros sritys; remiantis jomis, straipsnyje nurodytos tolesnės organizacinės kultūros kūrimo priemonės. [Iš leidinio]Reikšminiai žodžiai: Mažmeninės prekybos įmonė; Organizacinė kultūra; Organizacinės kuktūros gerinimo priemonės; Organizacinės kultūros gerinimo priemonės; Organizational culture; Organizational culture development; Retail Trade Company; Retail enterprise; The tools of organizational culture improvement.

EN[...] In this article, a retail trade organizational culture sample is described. For this type of company, organizational culture is very important because the biggest part of its success depends on the satisfaction of the client which is guaranteed by satisfied and qualified employees. In the first part of this article, organizational culture exploring methods are introduced. It is not easy to detect a specific organizational culture, therefore in that case different kinds of culture assessment instruments were used. Organizational culture elements were detected for further investigation. 12 elements designed by Staniulienė (2010) were used. The assessment of these elements it were explored with instruments designed by L. Šimanskienė (2002). These instruments are: firm document analysis, the employee questionnaires, and environment monitoring. The correct use of instruments will allow for the assessment of organizational culture from different perspectives. [...].Based on the results of this article, we can confirm that organizational culture is a common philosophy, values and expectations, which binds the organization and its members together. Organizational culture is important for both managers, as determined by the organization's aims and objectives, and the company's employees, in reporting how to behave in the enterprise, reduce ambiguity, and tell who is seen in the company. The proper selection of organizational culture methods enables an objective assessment of the existing company's organizational culture. After analysis of the literature, study of the environment, personnel questionnaire survey and systemization of results, a need for the improvement of the organizational culture was observed. Recommendations that were made for the company: a specification of personnel needs amclear company reward system, training system improvements, improved working environment, and created and sustained company traditions lead to an improved organizational culture. This results in a reduction of staff turnover, improved employee satisfaction indicators and the growth of a satisfied customer base which is directly linked to the company's profit. [From the publication]