Aplinkos tvarkymo paslaugų paklausos vertinimas vartotojų nuomonės aspektu
LTStraipsnyje pateikti empirinio tyrimo rezultatai, leidžiantys įvertinti aplinkos tvarkymo paslaugų paklausą, nustatyti ją lemiančius veiksnius. Atliekant tyrimą naudoti tokie empiriniai metodai: apklausa raštu (anketavimas), statistinė duomenų analizė. [Iš leidinio]Reikšminiai žodžiai: Aplinkos tvarkymo paslaugos; Paklausa; Paklausa ir ją lemiantys veiksniai; Veiksniai; Demand; Demand and its influencing factors; Environment handling service; Environment handling services; Factors.
ENThe essential company growth condition is its continuous development. Basically the company's long-term survival strategy is based on its persistent development and growth, on new products or service launch onto the market. Continuing the transformation of consumer needs in Lithuania, it is likely that only those companies, which are able to offer the service that meet the consumer needs in the proper time and place, will succeed in reinforcing or sustaining the position in the market and will create the higher than competitors' service consumption value using marketing tools. The presented in this article research objective is to estimate the level of the demand for environment handling service and to determine the factors that influence its level in Šiauliai and in the outskirts of Šiauliai. The research allows to state that there were identified quite strong environment handling service needs in the analysed geographical market, that the service demand exceeds the supply, and that the major service segment is the landowners who have the large land plots. The research allowed to identify the significant lack of these environment handling service: earthworks, trees, bushes, fruiters, hedges and other decorative plants planting plan arranging and planting; lawns and grass design and fit-out; lawns and grass handling; rock-gardens, plant groups and parterres design and fit-out.The demand for the environment handling service is mostly restricted by the service price, service companies' underdeveloped communication with the target market, quite inactive information distribution and not fully used advertising and other promotion elements opportunities. The research allowed to identify quite a large number of potential environment handling service consumers that refused these service because of the fear to let somebody in their space. [From the publication]
