LTReikšminiai žodžiai: Kauno kolegija; Pasaulio bankas; Rygos Uznemejdarbibas kolegija; Socialiai atsakingas verslas; Socialinis ugdymas; Studentų ugdymas; Vadybininkų nuostatos; Kaunas college; Managers preferences; Riga Uznemejdarbibas college; Social education; Socially responsible business; Student education; World Bank.
ENArticle determines the importance of social responsibility in the 21st century society. It analyses changes in business determined by the appearance of companies social responsibility.The research done in Kaunas College Business Management faculty and Ryga Uznemejdarbibas College resulted in identifying the approach of future business managers towards socially responsible business, it based the possibilities of integrating some aspects of social responsibility into study programmes. [From the publication]