LTStraipsnyje pateikiama profesinio rengimo institucijų įvaizdžio samprata ir svarba, išskiriami bei analizuojami įvaizdį lemiantys ir formuojantys veiksniai. Nusakomi profesinio rengimo institucijos įvaizdžio svarba jos veiklos efektyvumui. Teorinio tyrimo rezultate pateikiamas teigiamo profesinio rengimo institucijų įvaizdžio formavimo modelis, atsižvelgiant į tyrimo metu išskirtus profesinio rengimo institucijos įvaizdžio formavimo veiksnius. Mokslinės literatūros apžvalga leidžia teigti, jog vis dar stokojama profesinio rengimo institucijos įvaizdžio studijų, nepateikiama konkrečių priemonių įvaizdžio formavimui/tobulinimui. [Iš leidinio]Reikšminiai žodžiai: Profesinis rengimas; Profesinio rengimo institucija; Įvaizdis; Vocational training; Vocational training institution; Image.
ENEducation system have the main role solving problems of problems in Europe like globalization, aging society, requirements of new technologies and skills. Vocational training become equivalent part of lifelong learning system. Vocational education providers, vocational training institutions are responsible for solution of these problems. That is why one of the main vocational training institutions tasks – to be attractive and flexible organization, where young people study using new learning methods, forms and can gain wanted profession as well. The aim of the article is – to offer forming model of vocational training institutions image considering factors and assumptions. The objectives of the article are as follows: to discuss the concept of vocational training institutions image; to analyze the factors, which determines the image in organizations; to present forming model of vocational training institutions image. The first article part is theoretical analysis of the problem, where disclosed the importance of the vocational training institutions image. In the second article part there is defined the prevailing attitudes of the organization‘s image, represented the process of organization image creation and the analysis of the factors shaping it. In the third article part authors formulate the concrete propositions - the model of vocational training institutions image. Model was formed considering theoretical analysis of the problem. The result of the research is a built-up model of forming vocational training institutions image, which helps to determine the main factors of the image in vocational training institutions and to see how it work together. [From the publication]