Žinių vadybos taikymo situacija ir galimybės Šiaulių "Aušros" muziejaus veikloje

LTStraipsnyje nagrinėjama žinių vadybos taikymo situacija ir galimybės Šiaulių „Aušros“ muziejaus veikloje. Empirinio tyrimo rezultatai leido suprasti, kad visuomenėje vyrauja panašios vertybės, kada daugiausiai akcentuojami nekonkretizuoti universalūs informantų poreikiai. Nėra ryškios specializacijos, kad būtų galima orientuotis, atsižvelgiant į informantų poreikius. Išskirtų sričių (gamyba, prekyba, ryšiai su visuomene, inžinerija, švietimo įstaigos, sveikatos įstaigos ir kt.) identifikuoti poreikiai yra panašūs, abstraktūs, nekonkretūs, todėl reikia laikytis pagrindinio bendražmogiško kriterijaus, jog muziejus yra skirtas visiems. [Iš leidinio]Reikšminiai žodžiai: Muziejaus lankytojų poreikiai; Muziejininkystė; Muziejus; Muziejus, muziejininkystė; Ryšiai su visuomene; Žinių vadyba muziejuje; Knowledge management in museums; Museology; Museum; Museum, museology; Needs of museum visitors; Public relations.

ENIn May 2011, a social research based on modern management theories was carried out, seeking to test the situation and opportunities of knowledge management application in Šiauliai "Aušra" Museum. The goal of the research was to traverse the situation of knowledge management application in the activities Šiauliai "Aušra" Museum, to identify the needs of present and potential visitors and to indicate the directions of knowledge management application in the museum’s activities. The split between society and the museum, which particularly manifested itself during the social turnover, bespeaks of the relevance of this research and indicates the problem. Only a very small part of society is among the frequent visitors of the museum, although this institution offers such a broad range of cultural services. The deep stereotypical attitude of consumers is evident, declaring that the museum is uninspiring, that nothing changes in it. Society does not hear, does not see and does not capture the information spread by the museum through media, that’s why in a huge supply of cultural services other alternatives are the most often selected. In order to examine the problem, the qualitative method of research was selected based on a half-structured interview and the principles of an individual deep interview. The participants of the research were the leaders of different Šiauliai City enterprises. Thus, the participants were united by their place of living and the fact, that they had visited Šiauliai "Aušra" Museum at least once.The empiric results of the research enabled to understand, that human values dominated in the society, where not concretised universal informants’ needs were predominantly emphasized. There is no clear specialization enough to orient, meeting the needs of informants. The identified needs of such spheres like manufacturing, trade, public relations, engineering, education organizations, healthcare organizations, etc. are similar, abstract, not specified, that’s why it is necessary to observe the main human criteria – the Museum is for everyone. The research proved, that the museum had dual image in the society: for somebody it was boring and for somebody – interesting. Negative attitudes towards the museum were very slow but all the same fluctuating, the museum became more up-to-date and more open to the society. The research disclosed, that Šiauliai "Aušra" Museum was not attended because of the mighty negative stereotype prevailing in the society, the lack of information about the museum’s activities and events. Important factors were also the shortage of time, inconvenient museum working or event holding hours, or simply having other interests than this one. The best way to motivate the informants to visit the museum were organised here original projects-events, educational activities, exciting advertisements, recommendations of acquaintances, positive comments, privately received invitations. [...]. [From the publication]

• Vadyba / Management
• Komunikacija / Communication
• Muzikologija / Musicology
• Istorija / History