LTŠiame straipsnyje visuotinos kokybes vadybos (VKV) principai yra taikomi studijoms universitete. Kadangi aukštojo mokslo rinkoje dalyvauja gausus ir įvairiapusis suinteresuotųjų ratas (studentai, universiteto dėstytojai, administracija, darbdaviai), kyla problema, kokius švietimo tikslus jie puoselėja ir kaip galima išmatuoti studijų kokybę pagal kiekvienos tikslinės grupės lūkesčius. Atliktas platus tiksliniu grupių (studentų, dėstytojų ir darbdavių) tyrimas Vilniaus universiteto Kauno humanitariniame fakultete, siekiant nustatyti VKV principų diegimą magistramūros studijų programoje „Marketingas ir prekybos vadyba“. [Iš leidinio]Reikšminiai žodžiai: Aukštasis išsilavinimas; Higher education; Kokybė; Kokybės užtikrinimas; Management (TQM); Quality; Quality assessment; Total quality; Universitetas; University; Visuotinė kokybės vadyba (VKV); Higher education; Lithuania; Management (TQM); Management (TQM), quality assessment; Quality; Quality assessment; Total Quality; Total quality management (TQM); University.
ENNowadays issues of quality in higher education in Lithuania emerge very often as the country is integrating into the EU processes. Generally, quality is linked with some standards, i. e. whether studies at the university fit a certain purpose. However, many actors in the study process (students, lecturers, employers) have different aims anil they may measure quality in different ways. The process of assessment of quality in higher education in Lithuania consists of self-evaluation process and external expert review. As self-evaluation is an essential part of quality assessment in higher education, this paper focuses on the ways, which can he employed by university to evaluate a certain study programme. A survey was carried out by International Group of Young Scientists (IGYS) at Kaunas Faculty of Humanities, Vilnius University (Lithuania), before a renewed MBA program of Marketing and Trade Management is introduced on /" September, 2003. The paper concludes how selfevaluation results could be used in practice to assure and/or improve the quality in higher education in Lithuanian universities. [From the publication]