Šakių ir Jurbarko sporto klubų konkurencingumą didinantys veiksniai

LTOrganizacijų konkurencingumas bei įvairios jį skatinančios strategijos sulaukia vis didesnio vadybos ir ekonomikos mokslininkų dėmesio. Iš užsienio autorių išskirtinas M. Porterio (1990a; 1990b) indėlis į konkurencingumo įvertinimą, jo pasiūlyti „Penkių rinkos jėgų“ ir „Nacionalinio deimanto“ modeliai bei „Klasterių“ teorija. Taip pat svarbūs A. Griffiths ir F.R. Zammuto (2005), C. L.Harris ir E. Ogbonna, (2001), P. R. Krugman ir M. Obstfeld (1994) moksliniai darbai. Lietuvoje konkurencingumo didinimo temą nagrinėja daugelis mokslininkų. V. Barkauskas (2009), J. Bruneckienė ir R. Činčikaitė (2009), I. Beniušienė ir G. Svirskienė (2008) V. Pukelienė ir I. Maskvytienė (2008), V. Pukelienė ir A. Sabonienė (2004), V. Snieška (2008), V. Sūdžius (2001), darbuose pastebima, kad prekybos liberalizavimo ir globalizacijos procesai padidino įmonių konkurenciją, bei poreikį analizuoti konkurencingumo veiksnius. Įmonių konkurencingumas yra daugialypis reiškinys. Mokslininkai išskiria skirtingus konkurencingumo didinimo veiksnius, jų įtaka gali skirtis ir dėl organizacijos tipo. Straipsnyje siekiama įvertinti sporto klubų konkurencingumą didinančius veiksnius. [Iš leidinio]Reikšminiai žodžiai: Sporto klubai; Konkurencingumas; Konkurencingumo veiksniai; Sporto ir aktyvaus poilsio sektorius; Sports clubs; Competitive ability; Factors of competitive ability; Sector of sports and active recreation.

ENThe internal factors of competitive ability of the organisations of sports and active recreation sector and the opportunities of their improvement have not been analysed in detail by the scientists yet. The constantly changing business environment, new challenges emerging due to the global changes in the market, due to globalisation also lead to the necessity of continually analysing the factors increasing the external competitive ability of organisations of sports and active recreation sector. The most influence on the competitive ability of the sports clubs, under the assessment of internal factors, is made by service quality. The assessment of internal factors of the respondents has showed, that not the factors of “Diamond” model by M. Porter were considered to be more significant, but internal factors of competitive ability analysed by other authors. It may be assumed, that such decision is influenced by the perception of managers of the sports clubs, that such factors are the most quickly noticed and more appreciated by the customers than the factors’ conditions, demand conditions, related and servicing industry sectors as well as the strategies, structure and competition of the enterprise. The most impact on the competitive ability of the sports clubs, considering the external factors, is made by customers’ activity, and next important factors are the implementation of development programs and the level of unemployment. Also the factor of “Diamond” model by M. Porter, i.e., the role of Government, and economical factor analysed by other authors is deemed to be the most significant. It may be assumed that the competitive ability of the sports clubs mostly depends on the decisions made by the Government and the capabilities to take advantage of them. [From the publication]