LTReikšminiai žodžiai: Bendrovės vardas; Firmos vardas; Klaidinantis naudojimas; Nesąžininga konkurencija; Prekių ženklai; Prekės ženklas; Teisinė apsauga; Įmonių vardai; Company names; Confusing uses; Legal protection; Trade marks; Unfair competition; Unfair competition, trade marks, company names, legal protection.
ENLegal protection against unfair competition in the event of using identical or similar trade marks and company names, when their use may mislead consumers, is a necessary legislative measure in order to ensure effective business competition and consumers’ economic benefit. This article analyses the theoretical and practical issues of legal protection against unfair competition relating to the confusing use of trade marks and company names. The issues address the requirements for signs within the scope of protection, an analysis of the likelihood of confusion and evaluation criteria and circumstances. [From the publication]