Debiutuojantis rašytojas Lietuvos knygų rinkoje
LTStraipsnio objektas – debiutuojančio rašytojo knygų leidyba Lietuvoje 1990–2009 m. Pasitelkiant kokybinio interviu su leidyklų atstovais metodą siekiama išsiaiškinti debiutuojančio rašytojo/autoriaus sampratą; ištirti debiutanto vaidmenį ir jo kitimą Lietuvos leidyboje; nustatyti, kokiais būdais leidybai atrenkami debiutiniai grožinės literatūros kūriniai; išnagrinėti debiutų leidybos ypatumus ir rinkodaros specifiką; išsiaiškinti, su kokiomis problemomis leisdami pirmuosius autorių kūrinius susiduria leidėjai. Didelė leidybos verslo rizika, būtinumas planuoti leidybinę programą, formuoti tolesnę literatūros eigą, taip pat išaugusios naujų rašytojų konkurencijos ir knygų komercijos reikšmė, grafomanijos problemos yra ypač aktualios šiandienos leidybos sričiai, tačiau iki šiol jos mažai tirtos. Mokslinės literatūros šiuo klausimu paieška parodė, kad Lietuvoje šiai temai skiriama per mažai dėmesio, o daugiausia debiutuojančiais autoriais domisi literatūros kritikos specialistai ir žiniasklaida. Vadinasi, nagrinėjama tema kol kas tirta tik iš rašytojo (autoriaus) pozicijos. [Iš leidinio]Reikšminiai žodžiai: Debiutas; Debiutuojantis autorius; Debiutuojantis rašytojas; Debiutuojantis rašytojas, leidyba, knygų rinka; Debiutų serijos; Grafomanija; Grožinė literatūra; Knygų rinka; Komercinė leidyba; Leidyba; Literatūros festivaliai; Literatūros konkursai; Rašytojas mėgėjas; Rinkodara; Amateur writer; Book market; Commercial publishing; Debut; Debut author; Debut book series; Debut writer; Fiction; First-time author, publishing, book market; Graphomania; Literature competitions; Literature festivals; Publishing.
ENThe majority of publishers produce individual first-time books while the others publish series of such books which require more effort and time constraint. Also, such books are being published by both large and small publishing companies, and the financial risk is partly transferred to national or private institutions. In addition, it has been noticed that publishers do not attempt to find or pull new authors and do not use the wide possibilities of literature festivals and contests. The research of a specific case has revealed the fact that it is not necessary to promote big advertising campaigns or use extraordinary marketing actions and money to successfully publish a first-time book. Most important are a close cooperation between the author and his publisher during the whole publishing process and, of course, a professionally written book.The object of the article is the publishing of first-time authors’ books in Lithuania. The aim of the work was to explore the situation of first-time authors in the Lithuanian book market in 1990–2009 and to reveal its main problems. The tasks of the work were to define the conception of first-time author, to explore his role and its changes in the Lithuanian publishing market, to determine the ways of selecting of first-time literature books, to study the features of first-time book publishing and marketing, and to reveal the problems the publishers face in Lithuania. Analysis of literature sources and interviews has shown that first-time authors are essential for the publishers as professional writers. Furthermore, it has been discovered that there is a great demand of first-time books in the market. However, it has encouraged the development of graphomania, i.e. the writing of literarily worthless books. For this particular reason, it is important to distinguish between professional and talented first-time authors and graphomaniac writers. Besides, the work shows that the present situation of first-time book publishing is extremely related to a strong competition among the writers and to competition for publishing houses and readers. As a result, the literature is getting more and more dependent on the reader’s influence. On the one hand, such literature creates a higher level of trust between the writer and his reader; on the other hand, it strengthens the commercial side of first-time book publishing. First-time books are being produced by the bigger number of Lithuanian publishing houses. [From the publication]
