Įmonių socialinės atsakomybės ir organizacinės kultūros sąsajų analizė

• Šimanskienė, Ligita
• Paužuolienė, Jurgita

LTStraipsnyje analizuojama įmonių socialinė atsakomybė (ĮSA) ir organizacinė kultūra bei jų tarpusavio sąsajos. Iliustracijai panaudojami paveikslai, parodantys įmonių socialinės atsakomybės naudą organizacijai bei visuomenei. Taip pat sukurtas modelis, kuriame matyti ĮSA bei organizacinės kultūros sąsajos, akivaizdžiai nurodant bendrus bruožus. [Iš leidinio]Reikšminiai žodžiai: Įmonių socialinė atsakomybė; Organizacinė kultūra; Sąsajos; Corporate social responsibility; Organizational culture; Connection.

ENIn different business activity different forms of organizational culture and corporate social responsibility are relevant as they depend on work character and contact with society. Organizational culture involves everything that is closely connected with organization, including values, employees’ intercommunions, creation of work atmosphere, employees’ clothing and communication with clients as well as social responsibility. Corporate social responsibility is also reflected by innovations in employees’ health care, business learning, learning all life and environmental questions, which are directly reflected in the organization’s management and organizational culture. Corporate social responsibility includes the organization’s responsibility to carry out a policy and take decisions, which correspond with public goals and values; to carry out such business functions which supply the needs of society. This means that the organization should be responsible for each activity which affects people or environment. Furthermore, social responsibility is closely linked with moral law and principles of values – it is essentially emphasized in organizational culture. Corporate social responsibility and organizational culture as well as their influence on the organization’s work results and each individual constitute an important part of the modern organization management process. But Lithuanian managers rarely invoke corporate social responsibility or organization culture to stimulate work, thinking that when there are economical problems, it is better to invest in some other things, but not to create or improve organizational culture or corporate social responsibility. The reason of this is insufficient employment of organizational culture and corporate social responsibility in the organization’s work.In the article there is described the role of organizational culture in the organization management and presented the composed model of the organizational culture’s influence on organizational management. There are shown how the elements of organizational culture influence the organization’s management. It is also underlined that the influence of organizational culture on the management of the organization reflects the current values in the organization, skills of a manager to achieve the appreciation as a personality characterized by universal values and by the values, which “live” in his/her organization; all this is the most important thing in the organisation’s management. The authors analyze corporate social responsibility; describe SA 8000 standard and the benefits of corporate social responsibility for the organization and society. Finally the organizational culture and CSR connection model is presented, where there are shown the interrelations of these two phenomena. In fact, corporate social responsibility and organizational culture are more than simply following values or morality norms. For example, if an employer assents to apply a better work schedule for employees, these two systems are already realized. Of course, the realization possibilities of corporate social responsibility and organizational culture are inexhaustible, but the organization ought to distinguish the most important things for it: what is better for its work and what helps to correctly control its reputation.Companies by carrying out social responsibility and creating organizational culture receive a better image, added value, are much more attractive to partners, customers and higher-skilled workers, have better developed organizational structure and teamwork, are flexible – it develops a positive relationship between employees and society. In general, these two organization philosophies are quite similar as they are both conveyed through values and we can state that corporate social responsibility and organizational culture supplement each other. [From the publication]