Lietuvos turizmo įmonių veiklos dinamika ir vystymosi tendencijos

LTPlėtojama turizmo infrastruktūra skatina turizmo sektoriaus veiklos plėtrą, prisideda prie šalies kultūros, istorinio paveldo puoselėjimo, prie bendrojo vidaus produkto kūrimo, mažinamas turizmo verslo sezoniškumas. Straipsnyje atliekama turizmo įmonių veiklos analizė, aptariamas turizmo informacijos centrų poreikis, tai leidžia daryti išvadas dėl tolimesnių Lietuvos turizmo vystymo krypčių, imtis atitinkamų veiksmų turizmo sektoriui gerinti. [Iš leidinio]Reikšminiai žodžiai: Kelionių segmentavimas; Turizmo informacijos centrai; Turizmo įmonės; Tourism enterprises; Tourist information centers; Travel segmentation; Travel tranching.

ENThe infrastructure of tourism being developed stimulates development of tourism sector, contributes to fostering of the culture and historical heritage of the state, to creation of the gross domestic product, seasonality of tourism business decreases. Foreseeing perspectives for tourism business development, it is very important to foster and improve the services of cultural heritage of the country, sightseeing objects, entertainment business, accommodation and other tourism services. Striving for the balance in the market of tourism between demand and supply, it is important to apply modern methods of marketing of tourism services, to establish appropriately prices for tourism services and goods. The increasing number of tourism enterprise and the number of employees employed in such enterprises justify the growth and development of tourism in Lithuania; allow assessing the dynamics of the number of travellers. Tourism enterprises distribute unevenly in different counties of Lithuania, however it is influenced by respective flows of tourists. In the article, there is performed the analysis of the activities of tourism enterprises, considered the need for tourism centres, what allows making of certain conclusions regarding further directions of development of Lithuanian tourism, taking of respective actions for improvement of tourism sector. It is important to assess the needs of travellers, to discuss their purposes of travels in order to establish the directions of the activities of tourism enterprises.New opportunities of tourism development should be searched in order to reduce the obvious seasonality of tourism business, for example, promotion of cultural tourism. One more opportunity of development of tourism activities could be improvement of the image of Lithuania in foreign countries and advertising, whereas, having assessed the dynamics of the number of incoming tourists, we can recently observe decrease of such number. [From the publication]

• Vadyba / Management
• Ekonomika / Economics